This thesis first reviews current study of advertising language and summarizes the features of advertising Chinese and advertising English. The differences between them are reflected in their linguistic disparities and cultural disparities.
本文回顾了广告语言研究的历史,对现状进行了简单介绍,并在总结前人研究成果的基础上归纳了汉英广告语言的特点,指出汉英广告语言的差异性突出表现在语言差异和文化差异。
参考来源 - 接受美学与中文广告英译·2,447,543篇论文数据,部分数据来源于NoteExpress
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